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Research papers

An approach to methods of combined socio-technological forecasting

It is argued that technological forecasting is necessary but by itself insufficient for overall effective R & D planning, because which of the many available technological alternatives are exploited will be a function of their social efficiency....

Catalogue: The European Marketing Research Review 1971
Author: Clark C. Ast
June 15, 1971
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Citation

Ast, C. C. (1971a, June 15). An approach to methods of combined socio-technological forecasting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-approach-to-methods-of-combined-socio-technological-forecasting